Your marketing team has been experimenting with AI for two years.
What's changed?

We build AI capability and embed it into how marketing and communications organizations actually work. From experimentation to enterprise-wide adoption, with measurable results.

See How We Work View Results

The Experimentation Trap

Adoption is widespread.
Impact is not.

0%
of firms now use AI
Across the US, UK, Germany, and Australia, AI deployment has become the norm
0%
report zero impact
On productivity or employment over the past three years, despite deploying AI tools
0%
actual productivity gain
The total realized gain across all firms over three years of AI deployment
Source: NBER Working Paper 34836, Yotzov et al. (Feb 2026). Central bank survey of 6,000+ CFOs and CEOs.

Most organizations have run pilots, trained some people, and bought tools. Yet nothing has fundamentally changed. Buying the tools is 5% of the challenge. Changing how your people actually do their jobs is the other 95%.

Who We Are

Practitioners who've done it, for organizations ready to move.

We're practitioners, not consultants. We're former CMOs, CEOs, and heads of AI who built and led marketing transformations inside Fortune 100 companies. Maximon is a transformation firm that builds working AI solutions inside enterprise marketing organizations and does the human work required to make sure people actually use them. We bring domain expertise, technical capability, and the change management discipline that most AI partners can't.

Strategy session in progress
0% faster

Content creation dropped from 23 days to 3 for a Fortune 100 client's marketing organization.

See Results

What We Do

The work that turns adoption into impact.

We work with you wherever you are on the journey. We build solutions, train your teams, and do the hard work of change management and organizational redesign that moves an organization from pilots to performance.

Assess and Plan

Assessment & Roadmaps

Discovery interviews, workflow mapping, and phased roadmaps with measurable targets.

ROI Analysis

Map tasks, roles, and assets to quantify where AI generates real savings and new capacity.

Build and Enable

Training

Tailored foundational training and task-specific bootcamps. Teams learn by doing their actual job with AI.

Tools

Custom GPTs, agents, and orchestration layers built inside your ecosystem for your workflows.

Embed and Scale

Change Management

The human work that makes everything else stick. Role-based coaching, HR integration, embedded TMO.

AI-First Org Design

Redesign roles, workflows, and team structures around human-AI collaboration.

Building is necessary. Embedding is where the value is created.
The human work of change management, coaching, and organizational redesign is what separates AI adoption from AI experimentation.

Examples of Real Tools We've Built for Clients

Operating solutions built inside your ecosystem.

Real tools that do real work. Built as part of transformation engagements, inside the platforms your teams already use. No new software to buy, no IT projects to approve.

Brand & Compliance
Brand Guidelines Checker Compliance Scorer Legal Pre-Screener Copy Editor
Content Creation
Creative Brief Builder Web Content Creator Social Content Engine Email Marketing Customizer Creative Thought Starter Comms Pack Creator
Intelligence & Analytics
Competitive Intel Researcher Campaign Insights Engine SEO/AIO Optimization Engine Web Behavior Analyzer
Growth & Enablement
Sales Readiness Content Creator Sales Material Creator Client Target List Optimizer CRM Insights Extractor
Content Production
Video Cutdown Translation Photography Product Imagery Voiceover

The Maximon AI Transformation Continuum

The framework behind every engagement.

Four stages of AI evolution, each with a different set of capabilities, outcomes, and efficiency gains.

AI-Experimenting

0-5% efficiency gains

Individual use, copy-paste workflows. Teams trying things on their own. The org isn't capturing the value.

Most organizations are here today

AI-Enabled

10-25% efficiency gains

AI integrated into daily workflows. Team-wide adoption with playbooks. Measurable savings start here.

AI-Powered

40-50% efficiency gains

Connected workflows, new AI-powered roles. Full capability with API integrations and data alignment.

AI-First

3-5x efficiency gains

Organization redesigned around human-AI collaboration. Custom platforms, agent orchestration, new operating model.

Every organization starts somewhere different, and the right destination depends on your business strategy, not a maturity model someone else defined. We work with you to understand where you are, where you need to be, and what it will take to get there. Progress requires advancing across six dimensions: three drivers that push progress forward (Technology, Culture, Individuals) and three enablers that make it sustainable (Organization, Data, Governance). All six must move together. When one lags, it becomes the bottleneck that stalls everything else.

Results

Real results from real engagements.

Training session in progress

Fortune 100 Insurance Company

18+ month engagement. Started with enterprise marketing, now scaling into corporate communications and customer experience.

Where they started
  • ~30% AI adoption across marketing
  • Teams experimenting in silos
  • No measurement framework
  • No systematic training or tools
Where they are now
97%
weekly AI adoption
20+
AI solutions built & embedded
~25%
efficiency gains expected org-wide
87%
faster
Content Creation
23 days → 3 days
88%
faster
Competitive Intel
82 hrs → 10 hrs
95%
faster
Sales Readiness
147 hrs → 8 hrs
84%
faster
Creative Briefs
6 hrs → 1 hr

Global Automotive Manufacturer

Enterprise marketing AI discovery

Discovery across 17 teams. 68 pain points identified. 28 use cases mapped. 5 targeted proofs of concept designed to address 30+ cross-functional friction points with measurable ROI within 90 days.

Fortune 500 Power Systems Company

Assessment to 12-month transformation roadmap

Discovery across 19 stakeholders. 12-month roadmap with 12 proofs of concept across three tiers. AI literacy assessment and role-based training recommendations.

Global Technology Company

Enterprise-wide marketing AI transformation

Our team led marketing modernization: 33-43% efficiency gains documented in content operations. 50+ proofs of concept across six functions. Trained the content studio and corporate communications teams to drive adoption and sustained engagement.

Our Point of View

The convictions behind the results.

Adoption is the point.
If people don't use it, nothing changes.
Value must be measurable.
If you can't show ROI, it won't scale.
Goals before tools.
Outcomes first, then technology.
Humans at the core.
AI assists. People own judgment and quality.
Augmentation, not automation.
Make people more valuable, not replaceable.
Transformation means evolution.
AI-first organizations look different, not just faster.

The Team

Senior practitioners who've led the work we're building with you.

Vikrant Batra

Co-Founder
Former Global CMO, HP Inc. 20+ years leading marketing transformations across CPG, technology, advertising, and finance. Built and led organizations spanning thousands of people and billions in spend.

Ron Guirguis

Co-Founder
Former North American CEO, MSL (Publicis Groupe). 30+ years transforming companies, teams, and brands. Brings the change management lens that makes technical work stick.

Deepak Masand

Co-Founder
Former Global Head of AI and Growth, HP Inc. 20+ years with senior roles at HP, PepsiCo, CVS Health, and Visa. Led HP's AI marketing strategy with 50+ proofs of concept across six functions.

Katie Casey

AI Solutions Leader
AI systems and workflow design and implementation: designing the methodology that drives Maximon's innovations, and building the agents, tooling, and evaluation loops that power delivery across engagements.

Let's talk.

Whether you're trying to break out of the experimentation trap, scale what's working, or build the financial case for AI investment.

info@maximon.ai
www.maximon.ai